SPECIAL COLLECTIONS AT IIFA ROCKS

DESIGNERS SUNEET VARMA, MASABA & VARUN BAHL TO UNVEIL

SPECIAL COLLECTIONS AT IIFA ROCKS!

§  IIFA announces sizzling line-up of performances by Vishal-Shekhar, Mika, Neha Dhupia and Gauhar Khan to name a few

§  Ayushman Khurana & Chitrangada Singh come together to host ‘Grey Goose presents IIFA Rocks!

§  Naseeruddin Shah-Sonu Sood starrer action-flick ‘Maximum’ to be showcased at the 13th IIFA Awards 

The International Indian Film Academy (IIFA) today announced designers Suneet Varma, Masaba and Varun Bahl’s special collections to be showcased at the upcoming music-cum-fashion extravaganza ‘Grey Goose Presents IIFA Rocks’ in Singapore.  The high-end event which is one of the key initiatives showcased at the Videocon IIFA Weekend will be held on June 8th, the second day of the IIFA Celebrations in Singapore this year. IIFA Rocks brings to the ramp a night of glamour, glitz and entertainment – a coming together of the best in Indian fashion and music!

Mr. Pradeep Dhoot, Director - Videocon Group says “Videocon & IIFA share a common vision to showcase India across the globe. Videocon is a household name and India’s No. 1 brand of Consumer Electronics & Home Appliances, driven by the philosophy of innovation & customer centricity is trusted by millions of customers to improve their quality of life, through its wide range of products and highly efficient customer service. Videocon is delighted to be associated with Videocon IIFA Weekend for the fourth year in a row."

Grey Goose presents IIFA Rocks is a music-cum-fashion fashion extravaganza held annually showcasing leading avant garde Indian designers. Leading models from India and the host nation grace the ramp alongside the musical talent from India. Film stars are show stoppers for their favorite designers. This year, IIFA Rocks! will showcase three talented Indian designers – Masaba, Suneet Varma and Varun Bahl.

The original, "IIFA by Masaba", is being showcased at IIFA Rocks! Created by the nouveau designer, it is a chic fusion wear line with strong Indian elements - the colour palette and imagery of the collection is inspired by the IIFA logo and brand world. Keeping the glamour quotient in mind, Masaba will unveil a special collection which has been conceptualised and inspired by the colors of IIFA. The designs would be avant garde drawing inspiration from the ‘Sun’.

Designer Masaba, said, “I am glad to be part of IIFA Rocks this year and I am sure it will help me reach out to a diverse set of audiences and cultures. Inspired by IIFA, my collection is a chic fusion wear line with strong Indian elements. It has a youthful vibe and is aimed at the contemporary Indian woman who has a strong sense of style and is modern in her sensibilities yet veryrooted to her aesthetics and culture. It is indeed going to be a special experience since it brings together the best of music and fashion.”

GreyGoose’s association with famed designer Varun Bahl, showcases his collection that has been inspired by the world of Grey Goose.  The world's best tasting Vodka, Grey Goose crafts four cocktails each inspired from exotic locations - Paris-France, Tokyo-Japan, Madrid-Spain and Bombay-India which inspires Varun's collection for IIFA ROCKS 2012.

Manish Seth, Director-Sales & Marketing, Bacardi India, “Grey Goose, identified amongst top luxury icons in the world, is known for its long-standing partnership with world class cinema, be it The Bafta’s, The Academy Awards or The Cannes Film Festival. Our continued association with IIFA over the past 5 years has been an endeavor to reinforce this association, and take the brand’s quintessential luxury experience to discerning audiences across the globe.”

Gitanjali Group in partnership with Gemfields, will be unveiling Envi by Gitanjali while showcasing “The Eternal Lightness of Being’ by Suneet Verma”. Envi is an exquisite collection of high-end jewellery studded with emeralds, exuding a regal charm and allure.  At IIFA ROCKS 2012, Suneet Verma’s 25th anniversary celebrations come alive with his Spring Couture 2012 collection - ‘The eternal lightness of being- to love, to hold, to kiss’, a light, airy and effortlessly feminine couture line that is graceful, versatile and elegant.

 Speaking on the association, Mr. Rohit Nandan, IAS, CMD - Air India said, "Air India is proud to be the official travel partner of the 13th IIFA Awards which is also known as the Oscars of Bollywood, scheduled to be held in Singapore during June 7th-9, 2012. Our film industry actors are our cultural ambassadors and we, the national carrier, do take genuine pride in flying them to the Lion City of Singapore. We are also pleased to recall Air India’s first association with IIFA way back in 2000."

With all the designers taking centre stage, the Academy also announced an extraordinary line-up of performers like musical-duo Vishal-Shekhar,singer Mika, Bollywood divas Neha Dhupia and Gauhar Khan to name a few. Grey Goose presents IIFA Rocks, for the first time ever the event will be co-hosted by Chitrangada Singh and Ayushman Khurana.

Chitrangada Singh, when speaking at the launch said, “This is my first time at the IIFAs and I am truly excited to be part of this celebrated global event. It is amazing to see how the IIFAs have managed to take Indian Cinema to the world over the years and it is only getting bigger every year! I will be stepping into the shoes of a co-host along with Ayushman for the first time at IIFA Rocks and I am looking forward to having a great time.”

With Dibakar Banerjee’s ‘Shanghai’, produced by PVR Pictures, premiering at the IIFAs, the 13^th Videocon IIFA Weekend will also see Bollywood’s upcoming action-flick ‘Maximum’ being showcased where world-media will get a look at the  first-glimpses of the police-drama. Directed by Kabeer Kaushik, the film stars actor Naseeruddin Shah, Sonu Sood, Neha Dhupia and Hazel Keech in the lead roles.

Actor Sonu Sood, said, “I have many great memories of the IIFAs from the different countries that I have visited so far. It is always a great feeling to be part of such a huge celebration that brings together all our friends and colleagues to support and promote talent on an international platform. I am also very excited about my movie ‘Maximum’ being showcased at the Videocon IIFA Weekend and I hope to receive all the love and support from my fans.”

For the sixth year running, IIFA will persist with its signature Green Carpet inviting the film industry to campaign for planet Earth. With support of the film stars, IIFA will continue to share ideas about small steps that everyone can implement in their daily lives in order to become planet savers. Panasonic which has built its entire business on eco friendly technology is IIFA's partner in this effort. 

Mr. Manish Sharma, Director – Marketing, Panasonic India said, “ It has been a pleasure to be associated with the IIFA Awards, which has continuously recognized excellence in Indian Cinema. Panasonic with the corporate vision to be the No.1 Green Innovation Company worldwide in the electronics industry by 2018 is excited to support the cause for the 4^th consecutive year now. Being the environment conscious brand we choose to further facilitate our focus of protecting the environment through the platform. IIFA Awards ‘Go Green’ theme provides the perfect space for endorsement of eco-friendly products and we are delighted to be part of the ‘Go Green’ mission this year.”

Speaking on the occasion, Wiz Sabbas Joseph, Director - Wizcraft International, said, “India is a land which has a rich reservoir of talent. When we began the IIFAs, the focus was largely on the cinema front. Now, with the support of the film industry we are also using the IIFA platform to promote our music and fashion giving them a leg up across global markets."

In 2012, for the fourth year in succession, Videocon will present the IIFA Weekend, while Grey Goose continues as the lead sponsor of IIFA Rocks. The Gitanjali Group is the Associate Sponsor of the Videocon IIFA Weekend. Air India will partner with IIFA as the Official Airline Partner and Panasonic is the ‘Greening of the IIFAs’ partner.