DESIGNERS SUNEET VARMA, MASABA & VARUN BAHL TO UNVEIL
SPECIAL COLLECTIONS AT IIFA ROCKS!
§ IIFA announces sizzling line-up of
performances by Vishal-Shekhar, Mika, Neha Dhupia and Gauhar Khan to
name a few
§ Ayushman Khurana & Chitrangada
Singh come together to host ‘Grey Goose presents IIFA
Rocks!
§ Naseeruddin Shah-Sonu Sood starrer
action-flick ‘Maximum’ to be showcased at the 13th IIFA
Awards
The
International Indian Film Academy (IIFA) today announced designers Suneet
Varma, Masaba and Varun Bahl’s special collections to be showcased
at the upcoming music-cum-fashion extravaganza ‘Grey Goose Presents
IIFA Rocks’ in Singapore. The high-end event which is one of the key
initiatives showcased at the Videocon IIFA Weekend will be held on June 8th,
the second day of the IIFA Celebrations in Singapore this year. IIFA Rocks
brings to the ramp a night of glamour, glitz and entertainment – a coming
together of the best in Indian fashion and music!
Mr.
Pradeep Dhoot, Director - Videocon Group says “Videocon & IIFA share a common vision to
showcase India across the globe. Videocon is a household name and India’s No. 1
brand of Consumer Electronics & Home Appliances, driven by the philosophy
of innovation & customer centricity is trusted by millions of customers to
improve their quality of life, through its wide range of products and highly
efficient customer service. Videocon is delighted to be associated with
Videocon IIFA Weekend for the fourth year in a row."
Grey Goose presents IIFA Rocks is a
music-cum-fashion fashion extravaganza held annually showcasing leading avant
garde Indian designers. Leading models from India and the host nation grace the
ramp alongside the musical talent from India. Film stars are show stoppers for
their favorite designers. This year, IIFA Rocks! will showcase three talented
Indian designers – Masaba, Suneet Varma and Varun Bahl.
The original, "IIFA by
Masaba", is being showcased at IIFA Rocks! Created by the nouveau
designer, it is a chic fusion wear line with strong Indian elements - the
colour palette and imagery of the collection is inspired by the IIFA logo and
brand world. Keeping the glamour quotient in mind, Masaba will unveil a special
collection which has been conceptualised and inspired by the colors of IIFA.
The designs would be avant garde drawing inspiration from the ‘Sun’.
Designer Masaba, said, “I
am glad to be part of IIFA Rocks this year and I am sure it will help me reach
out to a diverse set of audiences and cultures. Inspired by IIFA, my collection
is a chic fusion wear line with strong Indian elements. It has a youthful vibe
and is aimed at the contemporary Indian woman who has a strong sense of style
and is modern in her sensibilities yet veryrooted to her aesthetics and culture.
It is indeed going to be a special experience since it brings together the
best of music and fashion.”
GreyGoose’s association with famed
designer Varun Bahl, showcases his collection that has been inspired by the
world of Grey Goose. The world's best tasting Vodka, Grey Goose crafts
four cocktails each inspired from exotic locations - Paris-France, Tokyo-Japan,
Madrid-Spain and Bombay-India which inspires Varun's collection for IIFA ROCKS
2012.
Manish
Seth, Director-Sales & Marketing, Bacardi India, “Grey Goose, identified amongst
top luxury icons in the world, is known for its long-standing partnership with
world class cinema, be it The Bafta’s, The Academy Awards or The Cannes Film
Festival. Our continued association with IIFA over the past 5 years has been an
endeavor to reinforce this association, and take the brand’s quintessential
luxury experience to discerning audiences across the globe.”
Gitanjali
Group in partnership with Gemfields, will be unveiling Envi by Gitanjali while
showcasing “The Eternal Lightness of Being’ by Suneet Verma”. Envi is an exquisite collection of
high-end jewellery studded with emeralds, exuding a regal charm and allure.
At IIFA ROCKS 2012, Suneet Verma’s 25th
anniversary celebrations come alive with his Spring Couture 2012 collection - ‘The
eternal lightness of being- to love, to hold, to kiss’, a light, airy and
effortlessly feminine couture line that is graceful, versatile and elegant.
Speaking on the association, Mr.
Rohit Nandan, IAS, CMD - Air India said, "Air India is proud to be
the official travel partner of the 13th IIFA Awards which is also known as the
Oscars of Bollywood, scheduled to be held in Singapore during June 7th-9,
2012. Our film industry actors are our cultural ambassadors and we, the
national carrier, do take genuine pride in flying them to the Lion City of
Singapore. We are also pleased to recall Air India’s first association with
IIFA way back in 2000."
With all the designers taking centre
stage, the Academy also announced an extraordinary line-up of performers like
musical-duo Vishal-Shekhar,singer Mika, Bollywood divas Neha
Dhupia and Gauhar Khan to name a few. Grey Goose presents IIFA
Rocks, for the first time ever the event will be co-hosted by Chitrangada
Singh and Ayushman Khurana.
Chitrangada Singh, when speaking
at the launch said, “This is my first time at the IIFAs and I am truly
excited to be part of this celebrated global event. It is amazing to see how
the IIFAs have managed to take Indian Cinema to the world over the years and it
is only getting bigger every year! I will be stepping into the shoes of a
co-host along with Ayushman for the first time at IIFA Rocks and I am looking
forward to having a great time.”
With Dibakar Banerjee’s ‘Shanghai’, produced
by PVR Pictures, premiering at the IIFAs, the 13th Videocon IIFA
Weekend will also see Bollywood’s upcoming action-flick ‘Maximum’ being
showcased where world-media will get a look at the first-glimpses of the
police-drama. Directed by Kabeer Kaushik, the film stars actor Naseeruddin
Shah, Sonu Sood, Neha Dhupia and Hazel Keech in the lead roles.
Actor Sonu
Sood, said, “I have many great memories of the IIFAs from the different
countries that I have visited so far. It is always a great feeling to be part
of such a huge celebration that brings together all our friends and colleagues
to support and promote talent on an international platform. I am also very
excited about my movie ‘Maximum’ being showcased at the Videocon IIFA
Weekend and I hope to receive all the love and support from my fans.”
For the sixth
year running, IIFA will persist with its signature Green Carpet inviting the film
industry to campaign for planet Earth. With support of the film stars, IIFA
will continue to share ideas about small steps that everyone can implement in
their daily lives in order to become planet savers. Panasonic which has built
its entire business on eco friendly technology is IIFA's partner in this effort.
Mr.
Manish Sharma, Director – Marketing, Panasonic India said, “ It has been a pleasure to be
associated with the IIFA Awards, which has continuously recognized excellence
in Indian Cinema. Panasonic with the corporate vision to be the No.1 Green
Innovation Company worldwide in the electronics industry by 2018 is excited to
support the cause for the 4th consecutive year now. Being the
environment conscious brand we choose to further facilitate our focus of
protecting the environment through the platform. IIFA Awards ‘Go Green’ theme
provides the perfect space for endorsement of eco-friendly products and we are
delighted to be part of the ‘Go Green’ mission this year.”
Speaking
on the occasion, Wiz Sabbas Joseph, Director - Wizcraft International,
said, “India is a land which has a rich reservoir of talent. When we began
the IIFAs, the focus was largely on the cinema front. Now, with the support of
the film industry we are also using the IIFA platform to promote our music and
fashion giving them a leg up across global markets."
In
2012, for the fourth year in succession, Videocon will present the IIFA
Weekend, while Grey Goose continues as the lead sponsor of IIFA Rocks. The
Gitanjali Group is the Associate Sponsor of the Videocon IIFA Weekend. Air
India will partner with IIFA as the Official Airline Partner and Panasonic is
the ‘Greening of the IIFAs’ partner.
