FACES Cosmetics and BipashaBasu launch the 60-second style makeover ‘IT KIT’

 

An exclusive kit of trendy essentials offering a perfect mix of fashion and beauty

FACES Cosmetics in collaboration with BipashaBasu,Creative Director TheTrunk Label www.thetrunklabel.com, launched an exclusive ‘IT KIT’ that offers the perfect mix of fashion and beauty. This signature ‘IT KIT’ will give you a 60-second style makeover with stunning makeupessentials and statement jewelry by The Trunk Label. Available in 5 stylist trends of the season, these ‘IT KITS’ will get you ready for anywhere in just 60 seconds.

Sharmili Rajput, CEO, Faces Canada

FACES hosted an afternoon with bloggers in Mumbai to launch their special “IT  KITS”. A lazy Friday afternoon was given a glam twist over an interactive sessionwith adelectable spread of finger food and mocktails at the Faces Store in Infinity Mall -2. All bloggers were split in groups of 2 and asked to doeach other’smakeover using the ‘IT KIT ’ in 60 seconds. Those who did their makeover fastest/in the minimum time were rewarded with a gift voucher from FACES and an IT kit.

Themed specially around 5 themes like Floral Darling, Glam Goddess, Scarlet Siren, Azure Mermaid and Pop Princess, these ‘IT KITS’ come in a glamorous gold pouch and can effortlessly get you ready for any occasion, day or night. These contain special handpicked make-up essentials from FACES - lipsticks, eye shadow, eye liner, blush on, eye pencil, and nail enamel, and statement jewelry pieces and carefully selected accessories from The Trunk Label. 

Just addthem to your work bag or vanity and put your best face forward…

Winners of the Faces- IT KIT fastest fashionista contest

Floral Darling It Kit

Classic summer hues inspired from fresh blooms and a happy sorbet palette make up this IT KIT. It contains the Rosa Bracelet and Ring Set from TheTrunkLabel.com while gorgeously complementing these make up essentials from Faces - Ultime Pro Long wear Pretty Me lipstick, Glam On Coral Pink blush, Metal brown eye pencil and Hi Shine True Peach nail enamel. Oh yes, Pastel gets us every time!

Scarlet Siren It Kit

Puckers bathed in crimson tones, and talons painted in rouge nail paint; the Scarlet Siren collection exudes sultry femme-fatale vibes. It contains the Perlanecklace from TheTrunkLabel.com crafted from decadent pearls and stunningly completes the Scarlet Siren look with these make up essentials from Faces -Ultime Pro Long wear Red Addict Lipstick, Ultime Pro Lip Crème Red Mary, Solid Black eye pencil and the Tinted Red nail enamel.

Azure Mermaid It Kit

Cerulean shades swiped across dreamy eyes translate the calm ocean’s sentiment, while nude pouts and rosy cheeks spell au natural. The Neelam necklace from TheTrunkLabel.com seamlessly completes your Azure Mermaid look along with these make up essentials from Faces - Ultime Pro Nude Mojito Lip Crème, Glam On Perfect Noir black eyeliner, I shine Quartet Blue eye shadow and the Glam On Cocktail Peach blush.

Pop Princess It Kit

Popsicle toned nails? Yes, please! The Pop Princess It Kit contains the Madonna Necklace from TheTrunkLabel.com complemented by 5 yummy-as-candy shades for your nails from Faces - Hi Shine Enchanted nail enamel, Fire Stick, Hi Shine envy, Ibiza, Hi shine Lemon Fizz and Invisible Mermaid nail enamel along with a nail enamel remover. Candy Land, here we come!

Glam Goddess It Kit

Let shimmering gold reflect haute couture with this Glam Goddess It Kit, which consists of the Goldie Necklace from TheTrunkLabel.com and these glittering make up essentials from Faces - Glam On Captivate Color Perfect eye shadow palette, Glam On Color Perfect Bare Again lipstick, Hi Shine Bombay Lights nail enamel and Glam On Gold Dust blush. Shine on, won’t you?

These unique ‘IT KITS’ will be sold at select cosmetic retail stores around the country, FACES exclusive stores and on www.thetrunklabel.com. FACES, as an international brand, has always been reputed for in vogue beauty products. The Trunk Label is the pulse for the fashion forward woman. This collaboration will give the women of today latest insights into the beauty world, besides exposing them to international trends.

BipashaBasu, the Creative Director of www.thetrunklabel.com has always believed in making a style statement wherever one goes. With these signature ‘IT KITS’ she is using her evolved sense of fashion and worldwide style trends to ensure the on-the-go Indian woman can get a style makeover in 60 seconds - no excuses, ladies!

Price:  2500

About FACES CANADA

FACES Cosmetics, with a proud Canadian heritage spanning 40 years, offers an exclusive line of makeup, skincare products and make-up accessories offering over 300 stunning products in India. Headquartered in Toronto, Canada since being established in 1974, FACES now has a steadily growing international presence. 

With a reputation for on-trend beauty and premium products, FACES offers unparalleled variety in its products at attractive price points. The brand is known for its unique product innovations and formulations. Combining international cosmetic technology with a comprehensive understanding of the needs of an Indian woman, FACES continuously innovates to offer a wide range of high performance and world class cosmetics. FACES Cosmetics stores across the globe celebrate vanity through internationally acclaimed makeup, skincare and beauty accessory products with exciting promotions, free make-overs, trend-spotting, beauty advice and a lot more at the store.

FACES has already been making a splash across most major cities in India, with 24 exclusive beauty stores in major metros and Tier I cities. The bang-on-trend, FACES color cosmetics are also available in over 450 cosmetic retail stores and in select modern trade outlets of Shopper’s Stop, Lifestyle and New U. FACES cosmetics can also be bought online through a number of e-commerce portals such as flipkart.com, nykaa.com, purplle.com, and shoppersstop.com.

For more information log on to: www.faces-canada.com

About www.thetrunklabel.com 

Styled by BipashaBasu and launched in December 2013, The Trunk Label (a LabelCorp company) offers statement bags, shoes and accessories that lend themselves to making the ultimate style statement. These signature accessories are carefully curated and styled by BipashaBasu to ensure you can step out with a trendy and signature look at all times.

Gauahar Khan to walk for Designer Rinku Sobti At Lakme Fashion Week W|F 2015

Delhi based Designer Rinku Sobti brings a collection that redefines the loom tradition of Varanasi where Fashion Diva Gauahar Khan will be seen walking the ramp for the designer on the Indian Textile day at Lakme Fashion Week W|F 2015. Her grace and elegance is sure to complement the vibe of the design.

Tassels represent “a tuft of loosely hanging threads or cords knotted at one end and attached for decoration of fashion accessories, soft furnishings or clothing.” These luscious strands of threads are majorly used to accessorize things that are rich, lavish and extravagant which is ironic to the plight of the impoverished weavers whose art and skill continues to claim the appreciation it deserves.

The brand ‘Loom 1905’ is a thought inspired by the Swadeshi movement. Just like the concept of this revolutionary movement, the brand too advocates the preservation of the sumptuous handloom fabrics created in India. It aspires to motivate the youth of today to take this tradition forward and to embrace the beauty of this authentic art.

The idea of loom was conceived in the spiritual capital of India, Varanasi. The designer draws inspiration from the rich Indian handloom culture that prevails and the intricate works of the weavers in the Bajardiya cluster to shape her collection ‘Tassels’.

The distinction between the contemporary and traditional Varanasi sprouted into two varying styles – The Subtle and The Grand. 

Designer Rinku Sobti has interwoven both the styles effortlessly in her collection. The subtle is projected through avant-gardist cuts and checks while the grand shines through in the detailing of the traditional crafts with striking jewels that compliment the vivid color palette of the fabrics. The prêt includes chic garments with check designs and the grand comprises ornate fabrics with richly woven patterns. The novel silk net weaves that are a heritage and forte of the Bajardiya weavers brilliantly feature in the check patterns of the prêt designs.

An array of contemporary designs that can be worn on a daily basis is carefully created by the designer. She believes that the Macramé and elaborate motifs manifest throughout pieces. You will see a fascinating conglomerate of skirts, jackets both high and low, sarees, jumpsuits and woven formal lehengas. All of the designs feature clean cuts and strong lines. The collection is made of fine silks, hand woven by the best craftsmen in the country that makes each design enriched with tradition and history. 

Designer Rinku Sobti says, “It has been hectic, exciting and laborious so far. The hard work that has been put in to create this collection has totally been worth it. I have seen the metamorphosis of the threads turning into fabric and the ultimate outfit. It is my first time at Lakme which makes me even more ecstatic.”

This creation is an ode to the handloom tradition and skilled weavers of India. It is a true tribute to the textile heritage of this country. Get ready for a show of ethnic proportions.

What the designer believes in:

Today, the handloom is threatened by the burgeoning prominence of the power loom, as the populace gravitates towards mechanically stitched clothing. Consequently, more weavers abandon their “forlorn” art. Working meticulously with the weavers of the Bajardiya cluster of Varanasi as part of my professional endeavours has made me realize their plight. Despite their tribulation, the destitute artists never fail to amaze me with the exotic creations of their nimble fingers. It is this very unnatural duality - the birth of elegance in impoverished hands - that ignites my ambition to revive the handloom.

Taking this belief forward, the designer has created a line of designs that is awe-inspiring and thought provoking. ‘Tassels’ is her interpretation of the traditional handloom culture with a touch of contemporariness.

Myths and facts on Botox

When we talk about Botox, there comes an endless list of rumors, horrific stories & gossips in magazine. The websites are flooded with misconceptions & scary stories.

With all advancements in medicine, there are always rumors, stories & doubts. Hence it is very important to the know truth and the fictions about this popular procedure.

Dr Ashish Davalbhakta – a renowned cosmetic surgeon from Aesthetics medispa in Pune has shared few myths and truths about Botox- its nuances & treatments, its advantages and how Botox is becoming important in everyone’s life.

What is Botox?

The active ingredient in BOTOX is called Botulinum Toxin Type A. It is one of 7 proteins (A-G) derived from the Botulism germ and was first used for therapeutic purposes in the 1960s by Dr Alan Scott in the USA as a muscle relaxant to improve blepharospasm (uncontrolled blinking) and strabismus (crossed eyes). It now has over 20 recognized uses and is licensed in over 85 countries.

Botox gives a frozen and expressionless look.

There are rumors that once a person undergoes Botox, they lose the ability to show their facial expressions and there emotions are not natural, but the fact that we have received in AMS is that the patient gets compliments for their natural and refreshing look. Botox gives a great look. And yes, they can express their emotions more beautifully if Botox is done in a right manner.

The treatments we do are individualized to each of our patient’s unique needs. Those who have had the treatments performed by a trained and skilled physician are still able to display the entire range of facial expressions including frowning, smiling and appearing surprised. The treatment simply relaxes the muscle at the injection point.

Only women get Botox.

There are men opting for Botox injections as that makes them look more young and charming. Hence this is completely false, and men are increasingly turning to the treatment to help soften their look and facial features.

The treatment is more socially acceptable in both sexes.

Botox is Unsafe, Toxic & Dangerous.

With nearly 20 years of use for a range of different conditions, Botox has a long and well-established safety history. More than 16 million treatments have been performed since it was first introduced.  No long term side effects have ever been seen in users of the treatments even in studies that followed people who received thirty or more injections over a period of 9 years.

Botox has been extremely popular throughout the years with more and more people using it to regain a youthful appearance. It can help to ease wrinkles around the eyes and forehead safely, quickly and virtually painlessly.

Botox is only effective for facial lines.

Botox was actually developed as a treatment for neurological disorders not as a cosmetic facial treatment. It continues to be used for a variety of different conditions including depression, migraines, chronic neck and back pain, involuntary facial movements, strabismus, temporo-mandibular joint paint, hyperhidrosis as well as movement disorders such as facial spasms, writer’s cramps and neck tremors.

Botox is also used for reasons other than just cosmetic purposes. Botox is commonly used to block sweat glands temporarily, which helps people who suffer from excessive sweating. This has also been used to treat migraines and helping to release some of the muscle tension, in turn reducing the strain on your nervous system. Botox can even help patients who regularly experience depression.

Nothing better than a Plan B

Plan B, One of Dubai’s leading advertising and Event company is all set to ignite the shores of India with its dynamic presence

Harmeek Singh the Founder and Owner of Plan B Group, Dubai’s leading advertising company is a man with many talents.  His inexhaustible spirit for new ideas clubbed with a optimistic attitude towards life has helped him become what he is today. Established in 2006 Plan B offers a gamut of services that includes Advertising, Branding and Concept Development, clubbed with flawless Events Management, along with a new addition in PR and Social Media as well.

Plan B has collaborated with top Companies across the Gulf Region and has successfully accomplished huge assignments with prestigious brands. The Company has offices in London, Dubai and Abu Dhabi and is gaining popularity in China too. We have recently established base in Kenya and are involved in gaining grounds with leading local and international brands in the region says Harmeek.

The Company has firmly set base in the Middle East and now has plans to enter the Indian market hoping to capitalize it. Plan B’s vision is to introduce new platforms and initiate fresh ventures here. It has opened up two new companies, bSocial, which reinforces Plan B’s well-rounded approach as a group of companies. It now has a huge variety of offerings from advertising, in-house production of films, corporate documentaries and TVCs states Harmeek.  

The  entrepreneur gives due credit to his efficient and diligent team growing from a steady 6 member group to close to 300 employees now and says that the Company has achieved region wide recognition in the Gulf on a global scale.  ‘If we’re not turning heads, we’re not doing our jobs” adds Harmeek.  Plan B has received numerous awards such as Ahlan!- Best in Dubai 2014, Best in Abu Dhabi 2014.  Harmeek has also bagged the Esquire magazine’s Man at his Best award 2012, 2013 and 2014 consistently.

“Being stagnant isn’t an option” says Harmeek, “You have to keep pushing forward and keep in sync with the latest trends and stay creative”  “Imitation is no longer an option, Uniqueness is what sells.”  He firmly believes that if you’re focussed and your intentions are honest, you will never fail. Harmeek gives due credit to his father who has given him good advice over the years and he uses them in his day to day functioning of Plan B.

With a steady vision to the future and feet firmly set on the ground, Plan B intends to embark on a new journey here in India hoping to re-establish its motto and zeal which has helped it to achieve great success and recognition in the Gulf and apply it to this Region.  With the kind of passion and ambition that drives Harmeek, there’s no limit to what the Company can achieve in the years to come here in India and the world over.