RADIO STATION TO OFFER SPECIAL PROGRAMMING, CONTESTS AND EXCLUSIVE UPDATES ON THE TEAM THIS IPL SEASON
LISTENERS IN PUNJAB TO ENJOY UNIQUE ON-AIR OFFERINGS
Celebrate IPL Season 7 with India’s Leading FM network – 92.7 BIG FM as it promises to offer unmatched and unparalleled entertainment through the 45-days extravaganza! With the IPL season being played in both UAE and India this year, the FM network is the official FM radio partner for team Kings XI Punjab as it plans to connect with all the team’s fans by offering special programs and contests this cricketing season!
To
guarantee highest level of excitement, 92.7 BIG FM has an excellent
line-up of programming on-air as well as on-ground activities that will
help in reaching out to its fans. The radio station has launched a
unique on-air offering called ‘Rocky Te Ranjit de’ that will see
humorous and witty cricket stats by Rocky and Ranjit who are the mascots
for the team and will keep listeners posted throughout the season.
Taking forward this innovative offering, 92.7 BIG FM has launched a twin-pronged campaign called ‘BIG Ticket Khidki’ and ‘BIG Cheer for KXIP’. The ‘BIG Ticket Khidki’ will
see every listeners standing a chance to win tickets for the Kings XI
Punjab matches, movies, fun city exhibitions and ticket to the grand
finale. The cricket mania begins on 92.7 BIG FM as the RJs play on-air
games asking them simple questions and also sharing information and
trivia on the game. The radio station also presents ‘Balla Sahib’ who in his signature witty style provides information on the previous day match. On the other hand, the BIG Cheer for KXIP
sees listeners cheering for their favourite team and the loudest cheer
or best slogan gets gratified with exciting prizes. As the cricket fever
starts gripping the radio station, the listeners get a chance to speak
out, give their expert views and even dedicate motivational songs to
cheer for their much-loved team.
With all the maza being created on-air, the on-ground madness cannot be ignored! As the Kings of Punjab display their tashan and flex their dolle-sholle on
the cricket pitch, listeners can watch them LIVE by participating in
various contests at RWAs and malls and grabbing the IPL match tickets
from the BIG ticket windows installed at public places. The radio
station has also associated with various restaurants, bars, lounges and
cinema houses for LIVE match telecast on big screens.
The company said in a statement, “Cricket
forms a very integral part of our country and keeping this in mind, it
brings us great honour to partner with Kings XI Punjab, a team that has
been close to the heart of all Punjabis. This association will see the
right mix of excitement and involvement from the listeners as the format
of the game is entertaining and highly active. We aim to provide a
platform for our listeners that will help them engage with the Kings XI
Punjab team members and guarantee cricket enthusiasts with the best of
entertainment.”
92.7
BIG FM shall bring the Punjabi grandeur to every Indian household -
from match updates, trivia to predictions and gossip from the
celebrities’ world, listeners across the country can now tune-in and
stay up to date on every move at the Punjab camp. With its presence in
45 cities and touching 5 crore listeners across the country, 92.7 BIG FM
is the perfect platform to bring people closer to the game they treat
as religion! The seventh season of the nation’s most spectacular
sporting event will see the Punjabi warriors stronger and louder than
ever – with 92.7 BIG FM as their official radio partner!